We know what you’re thinking, who gives away free stuff? Really? Well that’s what we thought until we tried a few out for ourselves. Just to make sure we weren’t being given preferential treatment we tasked about 10 of our friends trying to get freebies to review and keep, and to out amazement 6 out of 10 got offers.
Why would manufacturers give you free stuff to keep?
YouTube Influencers
Free platforms like YouTube do a much better job at promoting, testing and advertising products to a directly marketed audience than a £10,000 twenty second television commercial would.
People who review products ‘YouTube Influencers’, are often interested in focused markets, i.e. they are known for reviewing computers , make-up, weightloss and so on.
Influencers are the first to receive new free products directly to their door, before the shops receive them. In turn they are expected to either write a review, make a video, take photos of the product to promote for the company.
They are sometimes asked to keep things secret for companies, perform a long term test and report back to the company. Have you ever wondered someone on YouTube has reviewed a new product, not currently on sale? How did they get their hands on them? Quite simply, they were sent the items by the manufacturer, possibly for free to review and keep.